Product Management
Leadership
GTM
Sales
Product-led-growth

Drilling down from Product-Market Fit to Pain-Solution Fit

You see a big market out there for your product?  Great.  Let's get more specific and talk through some examples of how customers want your expertise to help solve their problem - and how they don't care how you deliver that expertise:  via  software, templates, how-to guides, consulting, or AI.

Speaker

Speaker avatar

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Eric Browne
Eric spent 20+ years helping two startups go from 0 to $100M+ in revenue and successful IPOs.  The first used a traditional enterprise sales approach and the second, Smartsheet, was a product-led growth SaaS company.  As Smartsheet co-founder his main role was building out the product management and UX design teams. He's experienced first hand the challenges and opportunities of direct user acquisition, selling to mid-market buyers and acquiring enterprise customers.  

Program

4:00 PM - 4:30 PM

Arrive and Check In

Connect with fellow attendees before the event kicks off—arrive on time to make valuable connections and start building relationships that could accelerate your founder journey.

4:30 PM - 5:00 PM

Featured Speaker: Eric Browne

You see a big market out there for your product?  Great.  Let's get more specific and talk through some examples of how customers want your expertise to help solve their problem - and how they don't care how you deliver that expertise:  via  software, templates, how-to guides, consulting, or AI.

5:00 PM - 5:40 PM

Group Session 1: Go-To-Market Strategies

What types of different go-to-market strategies have you experienced? Which ones worked? Why? What were the pros and cons of each?

5:40 PM - 6:20 PM

Group Session 2: Whole Product Deployment

How do you productize the white glove service you provide to your early customers? (e.g. help tips or videos in the onboarding process, getting started guides, usage gamification, feature discovery, payment UX, etc). Which methods worked, and which didn't? 

6:20 PM - 7:00 PM

Group Session 3: Sales Acceleration

Once you find a stable base of customers for your offering, how do you successfully accelerate your sales? When and how do you apply marketing to fuel the funnel?

01

all founders,
not just ceo

People inclined to be Founders are a rare breed, and are hard to spot in society. We welcome ALL Founders, regardless of role, and generate proprietary profiles for every member so you can easily find your next team member or co-Founder.

02

current founders

Regardless of where you are on your journey, Founders share a unique set of challenges. Hiring, leadership, managing investors, developing products, handling customer issues, external communications, etc. This community exists to amplify your success.

03

TRANSITIONING FOUNDERS

So you’ve founded at least one company, and now you’re looking to refine your next great idea or find the perfect co-founder. Share and learn from a wide array of talented Founders in your area.

04

CURIOUS FOUNDERS

Congratulations! You’ve found success as a Founder and are now getting curious about doing it again. Now you need to find the right idea and co-founder to excite you. Share your wisdom and passion while forming new bonds within the startup ecosystem in your area.

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