Why Your Funnel Is Leaking, Lara McKeithan, Pier

Every seed-stage business that's getting traffic is losing out on valuable customers due to a few key errors. When you're wearing seventeen hats, those leaks are easy to miss. Sometimes you just need a fresh set of eyes and that "oh, duh!" moment. In this session we'll come ready with four diagnostic questions (Each founder comes ready to answer four questions: Where does your traffic come from? What does a visitor see first when they land? What are you asking them to do? And what percentage actually do it?) and walk through funnel best practices to help each founder pinpoint what's broken and walk away with tangible, specific fixes to improve conversion rates.