IP Basics for Startup Founders with Zack Ruby, Scale LLP

Demystify intellectual property for your startup. This practical session breaks down the fundamentals: what patents, trademarks, copyrights, and trade secrets actually protect, which parts of your business need which type of IP protection, and what each option realistically costs. Learn how to prioritize your IP investments strategically, avoid common pitfalls, and build a defensible IP position without breaking the bank.

Perfect for early stage founders who need to make smart decisions about protecting their innovations, brand, and competitive advantages—even on a limited budget.