How to Build an AI-Powered Go-to-Market Motion That Repeats

Most early GTM works once and then stalls, because the pipeline lives in the founder's head instead of in a system. 

For one hour, we'll work through a founder's active go-to-market challenge with Nia Joseph, Sr. AI Product & GTM Lead, Enterprise of Microsoft. She created LinkedIn Learning's top-rated course on AI Agent Development and has trained thousands of professionals worldwide.

This is about acquisition motions, positioning, and using AI agents in your sales workflow. It is not about brand design or paid media budget allocation.

What you'll work through:

• Turning founder-led selling into a documented, repeatable motion
• Using AI to build prospect lists, research accounts, and personalize outreach at volume
• Positioning a product so it cuts through a crowded, AI-saturated market
• Choosing which channels to test first and what signals prove one is working

If you have a go-to-market motion that isn't repeating yet, bring it.