20
Aug
Thu
in-person
What Do I Actually Charge?, Court Lorenzini, FounderNexus
Every founder sets their first price by gut feel — and it's one of the highest-leverage decisions you'll make. Price too low and the deal you were trying to win becomes the ceiling you can't escape. Discount too easily and the discount becomes the price.
In this session we'll dig into the pricing questions founders actually wrestle with:
- How do you figure out what your product is really worth to the buyer?
- What's the right pricing model for your business — and how do you test it without losing deals?
- How should early deals and pilots be priced so a discount buys you something in return?
- When does a low price hurt you — and when does charging more win the deal?
This is a working session, not a lecture. Bring your real numbers — what you charge today, what you've been discounting, the deal where the price felt wrong — and we'll pressure-test them together.
Speaker
“
Court Lorenzini
Founding CEO of DocuSign, FounderNexus. FounderNexus.
Court Lorenzini is a true serial entrepreneur. With several successful exits under his belt, including launching DocuSign into $20B global juggernaut.
His next venture, FounderNexus, extends his passion for working with Founders to accelerate themselves and their businesses. Beyond starting 5 companies himself, Court is an LP in nearly 20 VC funds around the world and a direct investor in dozens of global startups. His work with nearly a thousand Founders has helped them achieve higher levels of success.
01
all founders,
not just ceo
People inclined to be Founders are a rare breed, and are hard to spot in society. We welcome ALL Founders, regardless of role, and generate proprietary profiles for every member so you can easily find your next team member or co-Founder.
02
current founders
Regardless of where you are on your journey, Founders share a unique set of challenges. Hiring, leadership, managing investors, developing products, handling customer issues, external communications, etc. This community exists to amplify your success.
03
TRANSITIONING FOUNDERS
So you’ve founded at least one company, and now you’re looking to refine your next great idea or find the perfect co-founder. Share and learn from a wide array of talented Founders in your area.
04
CURIOUS FOUNDERS
Congratulations! You’ve found success as a Founder and are now getting curious about doing it again. Now you need to find the right idea and co-founder to excite you. Share your wisdom and passion while forming new bonds within the startup ecosystem in your area.
To Pre-Qualify for participation, please fill out an application
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