One Vertical or Many? FounderNexus Roundtable

One vertical starts working and the pull comes almost immediately, an inbound lead from a different industry, an investor asking how big this really gets. Go deeper and you win a market but stay small. Go wider and you risk winning none of them. Most of the advice is written by people who already know how it turned out.

We're joined by T.A. McCann, Managing Director at Pioneer Square Labs and founder of Lev, who has watched this decision play out across a portfolio and comes in with a firm view.

What we'll cover

• Is running multiple verticals at once ever the smart move, or just a slower way to win none of them

• What winning a vertical actually looks like, and the signals that tell you you've earned the right to leave it

• What carries over to vertical two and what quietly doesn't, from product and pricing to references and sales cycles

Small group by design, so this is a conversation rather than a presentation. Come with whatever is actually on your mind.