22
Jul
Wed
in-person
GTM for Technical Products in Non-Tech Verticals, Rion Haber, Catalyst Marketing Agency
You built a technical product, but your buyers aren't tech people. They're operators, engineers, and industry veterans in traditional sectors. And the standard SaaS playbook? It doesn't transfer. Your buyers aren't scrolling LinkedIn, cold email falls flat, and they've long tuned out generic "AI" pitches.
In this 60-minute online roundtable, the team at Catalyst Marketing Agency, B2B growth specialists with deep experience taking technical products to market, will dig into the two challenges that come up again and again for founders selling into non-tech industries:
- Positioning & messaging: How to make a complex technical product land in one or two sentences, stand out when every competitor claims "AI," and define a category that doesn't have a name yet.
- Reaching the right buyers: Which channels actually work when your buyers aren't reachable the usual way, and which ones are worth your money.
The session opens with a short introduction from Catalyst and a framing of what really changes when you sell into a specific vertical instead of horizontal SaaS (15 min). The rest is a true roundtable: you bring your specific GTM challenge, and Catalyst's team works through it with you directly. Small group, real conversations, advice you can act on the same week.
If you're selling a technical product into an industry that doesn't buy like tech, this session is built for you.
Speaker
“
Rion Haber
Co-founder & CSO. Catalyst Marketing Agency.
Rion is the Co-Founder and Chief Strategy Officer at Catalyst Marketing Agency and oversees key accounts, strategic partnerships, and business development. Over the past two decades, Rion has become a recognized leader in omnichannel marketing strategy and originated a downscaled approach to delivering it at scale. His contributions as a top strategist have supported a wide range of organizations, from emerging startups to enterprise brands.
Rion’s career began in New York City where he focused on helping new and emerging brands leverage the growing power of new media. The work included the use of integrated content, digital, and communications strategies to deliver seamless omnichannel messaging at scale. He expanded on this theme over the following two decades, becoming a recognized voice in the Seattle and Silicon Valley startup communities, thought leader, and eventually founded his first agency. His current work expands on these themes by enabling marketing leaders to bridge the gap between today’s complex marketing ecosystem and the resources needed to leverage it.
Rion’s personal mission has always focused on facilitating big ideas – helping people and organizations who are moving the conversation forward. “For me, it’s about more than success in business; it’s about empowering people’s highest aspirations – helping them actualize their dreams”.
01
all founders,
not just ceo
People inclined to be Founders are a rare breed, and are hard to spot in society. We welcome ALL Founders, regardless of role, and generate proprietary profiles for every member so you can easily find your next team member or co-Founder.
02
current founders
Regardless of where you are on your journey, Founders share a unique set of challenges. Hiring, leadership, managing investors, developing products, handling customer issues, external communications, etc. This community exists to amplify your success.
03
TRANSITIONING FOUNDERS
So you’ve founded at least one company, and now you’re looking to refine your next great idea or find the perfect co-founder. Share and learn from a wide array of talented Founders in your area.
04
CURIOUS FOUNDERS
Congratulations! You’ve found success as a Founder and are now getting curious about doing it again. Now you need to find the right idea and co-founder to excite you. Share your wisdom and passion while forming new bonds within the startup ecosystem in your area.
To Pre-Qualify for participation, please fill out an application
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