The Right Story for the Right Sale: A founder's guide to win customers, investors, and talent

Selling your vision and product to potential investors, customers, and talent is mission-critical to your company's survival. Whether you're pitching a round, landing a design partner, or convincing a great engineer to take a risk on you, your storytelling abilities determine whether those conversations connect and convert. 

In this session, public speaking and storytelling coach Tre Balchowsky breaks down the elements of story, and provides frameworks for the three sales every early-stage founder has to win. 

If you're building something technical, you already know how to speak the language of precision. This session is about learning when and how to shift toward accessibility and connection so that the people on the other side of the table understand, believe, and say yes.