How to sell to the CIO

Selling to a CIO is one of the hardest things a founder can do. They're balancing legacy systems, security mandates, internal politics, and a hundred competing priorities — and they've seen every pitch before.

In this Expert Session, John Matthews - a seasoned CIO with decades of experience on the buying side — will help you understand exactly how CIOs think, what they care about, and what it actually takes to earn their trust and close the deal.

Come with your live-fire challenges. Every attendee gets time to work through their specific situation and walk away with concrete, actionable insights.

What you'll learn:

• How to lead with business outcomes, not features
• How to position yourself as a partner, not just a vendor
• How to navigate internal politics and stakeholder complexity
• How to reduce the perceived risk of buying from you