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Fit before you Commit-Founder's guide to PMF diligence before the first yes

Fit Before You Commit--A founder's guide to PMF diligence before the first yes

You landed the client. You started building. You said yes to every ask.
Then they walked.

It's one of the most common — and most avoidable — patterns in early-stage companies. Founders lose months customizing, iterating, and accommodating a buyer who was never truly committed. By the time the "no" comes, the damage is done: to the roadmap, the team, and the runway.

This talk is about what should have happened before any of that started.
You'll learn how to run real product-market fit diligence before you write a single line of code or sign a single SOW. How to tell the difference between a curious prospect and a genuine buyer. What questions to ask in the first conversation — and how to actually interpret the answers. How to hold your ground without losing the relationship.
PMF isn't a milestone you reach. It's a filter you apply from day one.
Come ready to rethink how you qualify — before you commit.

Speaker

Speaker avatar

Court Lorenzini
Founding CEO of DocuSign, FounderNexus.
Court Lorenzini is a true serial entrepreneur. With several successful exits under his belt, including launching DocuSign into $20B global juggernaut.

His next venture, FounderNexus, extends his passion for working with Founders to accelerate themselves and their businesses. Beyond starting 5 companies himself, Court is an LP in nearly 20 VC funds around the world and a direct investor in dozens of global startups. His work with nearly a thousand Founders has helped them achieve higher levels of success.

23

Apr

Thu

in-person
  • WHERE

    San Francisco, CA
  • WHEN

    11:00 PM - 2:00 AM
  • SPEAKER

    Court Lorenzini

You must be Pre-Qualified to Register

Apply Now

Program

11:00 PM - 11:30 PM
Arrive and Check In
Connect with fellow attendees before the event kicks off—arrive on time to make valuable connections and start building relationships that could accelerate your founder journey.
11:30 PM - 12:15 AM
Speaker: Court Lorenzini
Court has personally built 5 companies as a founder, and coached hundreds of other founders on how to find PMF.

But Product-Market Fit isn't just a milestone — it's a deep understanding and conversation you need to have before you start building. Too many founders discover the mismatch only after months of iteration for a client who ultimately walks. 

This talk breaks down how to assess PMF with real rigor upfront: the questions to ask, the signals to trust, and the discipline to hold your ground before you've earned the sale.
12:15 AM - 2:00 AM
Breakout Sessions
You'll be assigned to a breakout room consistent with your current stage of business. This assures that you'll be receiving insights from other founders who are at, or above, your own level of experience. 

01

all founders,
not just ceo
People inclined to be Founders are a rare breed, and are hard to spot in society. We welcome ALL Founders, regardless of role, and generate proprietary profiles for every member so you can easily find your next team member or co-Founder.

02

current founders
Regardless of where you are on your journey, Founders share a unique set of challenges. Hiring, leadership, managing investors, developing products, handling customer issues, external communications, etc. This community exists to amplify your success.

03

TRANSITIONING FOUNDERS
So you’ve founded at least one company, and now you’re looking to refine your next great idea or find the perfect co-founder. Share and learn from a wide array of talented Founders in your area.

04

CURIOUS FOUNDERS
Congratulations! You’ve found success as a Founder and are now getting curious about doing it again. Now you need to find the right idea and co-founder to excite you. Share your wisdom and passion while forming new bonds within the startup ecosystem in your area.

To Pre-Qualify for participation, please fill out an application

Apply Now