Fit before you Commit-Founder's guide to PMF diligence before the first yes

You landed the client. You started building. You said yes to every ask.

Then they walked.

It's one of the most common — and most avoidable — patterns in early-stage companies. Founders lose months customizing, iterating, and accommodating a buyer who was never truly committed. By the time the "no" comes, the damage is done: to the roadmap, the team, and the runway.

This talk is about what should have happened before any of that started.

You'll learn how to run real product-market fit diligence before you write a single line of code or sign a single SOW. How to tell the difference between a curious prospect and a genuine buyer. What questions to ask in the first conversation — and how to actually interpret the answers. How to hold your ground without losing the relationship.

PMF isn't a milestone you reach. It's a filter you apply from day one.

Come ready to rethink how you qualify — before you commit.